Jorge Perdomo

Webscaler

Digital Design & Automation Project

WebScaler is a personal initiative focused on exploring the intersection of web design, automation and artificial intelligence. The project aims to develop highly efficient digital experiences through intelligent chatbots, automated workflows and responsive interfaces designed to simplify how users interact with online platforms.

I created the full visual identity for WebScaler, including the logo, brand system and motion concepts. The project also includes animated videos to present the services, along with hyper-realistic avatar videos produced using AI tools such as HeyGen and ElevenLabs. These assets were designed to communicate the brand’s purpose clearly and introduce users to the concept of automated, intelligent web solutions.

As part of the project, I developed a custom conversational assistant powered by advanced AI and Botpress. The bot is able to guide users, answer questions and demonstrate how automated systems can improve the overall experience of a digital product.

Role: Brand & Visual Designer
Scope: Brand Identity · Motion Design · Web Experiences · AI Integration