Milano Professionale
Brand Identity & Packaging Redesign
Milano Professionale is a Venezuelan haircare brand distributed nationwide through supermarkets and beauty retailers. The company needed a refreshed visual identity to modernize its product line and strengthen its presence in a highly competitive personal care market.
I led the complete redesign of the product labels across the entire range, including shampoos, conditioners, hair treatments and keratin products. The new packaging system was built to elevate brand perception, improve shelf recognition and create a more cohesive and contemporary visual language for the full product family.
The design approach focused on clarity, consistency and visual hierarchy, ensuring that each formula remained distinguishable while still feeling part of a unified system. The update was implemented across all product SKUs and adopted for nationwide distribution.
In addition to the packaging design, I developed the product catalog and provided creative direction for the brand’s social media presence, helping strengthen communication and visual coherence across digital channels.