Olé to go
Pop-Inspired Identity & Product Concept for a Souvenir Brand
(Project in progress)
Olé To Go is a new souvenir concept based in Madrid, inspired by pop culture, bold colors and contemporary reinterpretations of traditional Spanish icons. The project aims to modernize the souvenir experience with fresh visual language and playful branded products.
I created the full visual identity, including the logo, color system and graphic style, designed to feel vibrant, energetic and accessible. The identity is currently being applied across a wide range of products, including apparel (t-shirts, hoodies, caps), mugs, magnets, stickers and packaging materials.
The project also includes the development of the website and the product labels, as well as the creative direction for upcoming social media content. The goal is to build a recognizable and cohesive brand that stands out within the local souvenir market through a distinctive and modern pop-inspired voice.
Role: Brand & Visual Designer
Scope: Brand Identity · Product Design · Packaging · Web Design · Creative Direction
