Santiago in Love
Branding & Digital Experience for a Floral Boutique
Santiago in Love is a floral boutique based in Santiago de Chile, focused on curated arrangements, elegant compositions and a refined, contemporary aesthetic. The brand needed a complete visual identity that captured its sophisticated and romantic character while presenting its products with clarity and warmth.
I developed the full branding system, including logo design, color direction, typography and overall visual language. The identity was applied across stationery, packaging and brand materials to create a consistent and chic look and feel.
As part of the project, I designed the website and built a structured product catalogue to showcase floral arrangements, seasonal creations and customized bouquets. The digital experience was crafted to feel refined, intuitive and aligned with the boutique’s emotional and delicate brand essence.
Role: Brand & Visual Designer
Scope: Visual Identity · Web Design · Product Catalog · Brand Applications
